Varun Dhawan
When Varun Dhawan met me on set, his reaction was priceless. “Dank script, bro!” he said—a solid validation, especially given the current state of Bollywood films.
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Now, about the video concept:
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We’ve all heard of sourdough in bread and pizza, but a sourdough burger? That’s a first! EatFit, being one of the pioneers in crafting burger buns from sourdough, wanted to introduce this idea with a bit of shock value.
The approach? Varun reads from a script, only to pause, genuinely questioning if the burger is really made of sourdough. He even double-checks with the director, wondering if they meant “sandwich” or “pizza.” As the curiosity builds, he decides he has to try it himself. One bite later, he’s transported to an all-out food coma.
Hrithik Roshan
The concept revolves around a simple, playful moment: the director wrapping up the day with, “It’s a wrap.”
The video opens with Hrithik asking, “Alright, so what’s next?” The director responds, “It’s a wrap (HRX Wrap).” Hrithik, caught off guard, replies, “But didn’t we just start?”—perfectly setting the stage to introduce the HRX Wrap product.
Mayank Agarwal
Mayank, one of the fittest players on the Indian cricket team and a Yo-Yo test record holder, opens the video by reading fan questions like, “How much can you bench?” and “What’s your Yo-Yo test score?” Instead of giving direct answers, he responds with a simple mantra: “Just follow three things—Nu-tri-tion.”