Sharief Bhai and Dakhni Cuisine
Dakhni cuisine is a flavorful blend of recipes and culinary traditions influenced by the Deccan region, including Maharashtra, Hyderabad, Tamil Nadu, and Karnataka.
The Current Advertising mode for brands is Quick, eye grabby and with Faster cuts and quicker music. Our approach was different with Sharief Bhai- when the world is moving fast , we take it a couple of notches slower because Dakhni Cusine involves Slow prepartion methods, Cooking for hours in a low flame so the spices and flavours are absorbed fully. So we tried to mirror this in the Video Treatment.
All our videos run longer than two minutes, featuring slow music and extended cuts. Our goal isn’t to chase likes and shares; instead, we’re focused on creating content for hardcore biryani fans and true food enthusiasts.
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We’ve captured unique moments that no other biryani brand has showcased, offering insights from the founders' perspective and a glimpse into their daily lives. Highlights include the Sharief Bhai Taste Test, which guarantees an authentic experience when savoring Sharief Bhai biryani.
Additionally, we explore the significance of biryani in Muslim weddings and how Sharief Bhai serves this beloved dish year-round.
Personally, this was my most challenging campaign yet. When the director backed out last minute, I had to step up and take on that responsibility. It was both fun and overwhelming, but seeing the final result made every bit of the hustle completely worth it.