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The client was looking for a video creator who could produce humorous content for their pizza brand, Olio.
They had a tough time finding someone suitable and finally reached out to me, asking, "Hey, would you like to give it a shot?
I didn’t just give it a shot, I fully committed to the challenge.
Given their interest in the dating and relationship space, especially with the property we created called "Olio and Juliet," I developed a concept featuring a character who dispenses outlandish love advice to couples, desperate singles, and anyone seeking relationship guidance.
But what should we name this character? To keep it fun and playful, the name "Luv Prakash" really stood out.
The series was aptly titled "DM Luv" for love advice, and it garnered some impressive engagement overall.
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