The client’s brief was straightforward: as a new brand, Olio needs to be memorable, with the name mentioned 2-3 times in the ad for solid brand recall.

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IPL Film

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After a bit of thought, I realized something fundamental: when we taste something incredible, our first reaction is often “OOOHHH.” Interestingly, “OOOHHH” also happens to be the first bit of “Olio.” Building on this, the idea emerged: when someone says “OOOHHHH,” Chahal follows up with “Lio.” The sounds blend naturally, and the name “Olio” is subtly reinforced. The tagline then practically wrote itself: “Har bite mein OOOHHHH.”

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Olio and Juliet Film

​The follow-up film with the couple aimed to build on the same “OOOHHH–Lio” theme from the previous ad, this time bringing it into a fresh, modern context with a young couple at a house party. The objective was to position Olio as the ultimate wingman, a brand that connects with the younger audience and elevates any social vibe, what’s a better icebreaker than a cheesy, crave-worthy pizza to bring people together?