A chance to write and act with a Popular Stand up comedian
The task was simple: get more people to order khichdi for lunch at the office. But how do you achieve that?
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Our insight showed that office-goers in their early 30's tend to prefer something light and nutritious for lunch.
So, what would inspire them to hop onto Swiggy or Zomato and order a khichdi during the workweek?
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We dug a little deeper…
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Is late-night drinking and indulgent weekend binge-eating making your Mondays miserable?
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After a heavy lunch, do you find yourself fighting the urge to close your laptop, grab a pillow, and take a power nap?
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Are post-lunch meetings starting to feel like nightmares?
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Our goal: position khichdi as the ideal office lunch—perfectly balanced, neither too heavy nor too light. Just right!
Video Treatment: A series of 1-minute videos featuring quick, witty humor designed to be shareable and relatable for office-goers.
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Concept: Highlight the common struggles of the workweek and show that ordering a Khichdi is the ultimate solution.
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Unboxing Khichdi: A playful spoof on tech unboxing videos, showcasing the “features” of a Khichdi bowl​
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How to (Not) Sleep During Meetings: A tongue-in-cheek guide to staying alert during those post-lunch meetings, featuring tricks that hilariously fail.​
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Detective Interrogation: A mock detective scene where a detective questions employees about their whereabouts between 2–3 p.m., uncovering their stupid excuse to decline the 2pm meeting invites.
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