Dream come true?
Imagine this: you’re creating content for your second-favorite IPL team. Spin wizard Chahal is bringing your concept to life. Jaiswal is reading the lines you wrote. And the meme king Riyan Parag is all in, ready to win the fun game you dreamed up.
The Brief
We needed to develop 5-6 video concepts with the RR players, each subtly integrating the food brand into the storyline.
Kulcha Burger video: Play on the name by introducing EatFit's most popular item – the Kulcha Burger – as “(Kul)deep Sen + (Cha)hal + Nandre (Burger).” Fans think they’re meeting the top-selling product, but are in for a surprise with this fun trio instead!
The Hummus Bowl out : Highlight one of HRX Kitchen's healthiest and tastiest dishes without overtly stating it. Blindfold the players and challenge them to guess the ingredients in each bite! As they call out "chickpea," "cucumber," "carrot," and "beans," viewers subtly absorb the healthy ingredients, while staying hooked to see if they’ll guess the next one correctly.
Khichdi Diaries: Khichdi is the ultimate comfort food for most Indians—raw, real, and wonderfully simple. The idea is to feature players who embody these same qualities: raw, real, and down-to-earth. Who better than Yashasvi and Kuldeep Sen, sharing nostalgic Khichdi stories while savoring delicious bowls from GIK
Jab We Millet: This time, the players aren’t just eating—they’re cooking! The challenge: make Millet Dosas and get their teammates' approval. Watching cricket players in an unexpectedly high-pressure, slightly awkward culinary showdown promises some hilarious moments.
The Evolution of the Cricketers diet: A nostalgic visual treat for the 90s kids, featuring legends Shane Bond and Kumar Sangakkara! Beyond showcasing how fitness standards and dietary needs have evolved over the years, we’ll get insider insights on how these players stay two steps ahead. Plus, expect some hilarious anecdotes of 90s-era players tackling entire buffet spreads with zero guilt.